Three leaders on the supply side of the beauty industry—Mana Products, Meiyume, and RPG—have joined forces to deliver seamless, end-to-end solutions for brands. The Vertical Beauty Alliance is set to be a revolutionary industry partnership that creates a supply chain nucleus for the development, manufacturing, and merchandising of beauty products on a global scale.

“The lines between competition and collaboration are really very thin and if one chooses collaboration, everyone benefits, in particular, our clients,” Mortimer Singer, Managing Partner at Traub Capital, which acquired Mana Products last year, told WWD.

The combined companies’ resources across Europe, Asia, and America include six manufacturing plants, nine research and development labs, and 10,000 formulas at the alliance’s disposal. Brands can leverage the collective experience, expertise, and resources of industry leaders while ensuring supply chain resilience and speed to market.

“The world is changing rapidly, and our industry needs to keep pace. The formation of The Vertical Beauty Alliance will simplify everything and give new, emerging, and existing beauty brands access to the global resources of three industry powerhouses—for formulation, design, packaging, production, manufacturing and display, and create a seamless pathway from ideation to on-shelf, across the entire supply chain,” said Bob Jaegly, CEO of Mana Products.

“This partnership will allow us to create a cohesive customer experience from product to retail activation. Together, our disciplines will be aligned and synergized, poising us to successfully compete in all markets. The hybridization of our business models and disciplines makes us stronger and better to provide holistic services to both heritage and developing brands,” said Bruce E. Teitelbaum, CEO of RPG.